Killed
haycorte
urban disruption intelligence — bogotá
What it was
WhatsApp-first infrastructure intelligence platform for utility outages (water / electricity / gas) in Bogotá. Bridged the gap between official utility info and how residents already share information in WhatsApp groups.
Why it's strong
Real communication problem; the gap is real.
Why it died
- Infrastructure dependence. WhatsApp automation, utility scraping, geolocation, cloud APIs — none of it under your control. Continuous reliability required from day one because users only show up during stressful events; one scraper failure or blocked WA flow burns trust instantly.
- Business-structure mismatch. Behaves like a public-utility layer; monetizes like SaaS. Individuals won't pay for outage info. The strongest path (building admins / property mgmt) needs manual sales, onboarding, local ops.
- Episodic engagement. Users only care during outages. Retention depends on scheduled maintenance alerts and community participation, which delays self-sustainability.
- Capital vs. operational burden. Infrastructure-heavy with insufficient early revenue to justify the load. Without capital or a dedicated ops layer, it operates at a loss for too long.